Universal Robots gives companies access to all the benefits of advanced robotic automation, with none of the extra costs associated with traditional robot programming, set-up, and dedicated, shielded work cells. This makes robotic automation affordable for SMEs, small-batch production runs, and other setups where it would otherwise be too expensive. Our data shows that, on average across processes, our cobots pay for themselves in 10.5 months. The fastest payback time we have on record is just 34 days, achieved when the U.S. firefighting equipment producer Task Force Tips deployed 4 cobots at its plant in Indiana. The ROI was achieved when dramatically lower machinery downtime freed up employees to focus on more value-adding work, as well as through higher product quality and greater manufacturing flexibility.